Logistics Tech Short: Dynamic Pricing – An Option for Cement Logistics?

Logistics Tech Short: Dynamic Pricing – An Option for Cement Logistics?



Logistics Tech Shorts - a series of 20-minute webinars on optimization technology in the logistics industry. Designed to stimulate and challenge your thinking on how technology impacts logistics in the modern age, Logistic Tech Shorts deliver a blend of big picture thinking with practical ideas you can apply today.

  1. 15:00-15:20 (CEST)

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Details Logistics Tech Short: Dynamic Pricing – An Option for Cement Logistics?


Dynamic pricing is a strategy in which businesses set flexible prices for products and services based on current market demand. While common practice in many industries, cement producers still heavily rely on static pricing models with long-term contracts between vendors and buyers.

Should cement producers revisit their current static pricing models and prepare for a transition to more dynamic models to overcome bottlenecks at plants and to attract customers that are more flexible with their demand?

You'll Learn

In this Logistics Tech Short we’ll take a look at the technology behind digital pricing and discuss the possible benefits for the cement industry. This webinar and its handouts will show you what our industry can learn from the Uber economy. You'll learn:

  1. The basic technology behind dynamic pricing.
  2. The do’s and don’ts of dynamic pricing.
  3. How to balance the peaks and troughs of logistical asset utilization.
  4. How to maintain customer trust when introducing a dynamic pricing scheme.

Date & Registration

May 22, 2019

9am (New York), 2pm (London), 3pm (Berlin/Rome), 5pm (Dubai)

Registration and participation is free, but spaces are limited. Please register as soon as possible to secure your place in this Logistics Tech Short. Please use the form below to register.

You can’t attend live? You should still register! We’ll be sending out the slide deck and recording after the webinar to all registrants.


With nearly two decades under his belt as sales and consulting professional across a wide range of industry leading companies like Atos, BASF, and INFORM, Karsten Horn knows a thing or two about IT and logistics.

In his current role as Senior Business Development Manager, he helps cement and ready-mix producers to drive their logistics performance. Karsten holds a master degree in business administration and a finisher certificate in triathlon.

Based in Germany, he is a sales nomad and serves clients around the globe.

Recordings of his previous webinars and speaking engagements can be found here: logisticstech.pro/ondemand

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