INFORM’s Software Solutions boost Efficiency at STARLUX Airlines
Sep 4, 2025
INFORM, a leading global software provider specializing in AI-driven optimization solutions for aviation ground operations, has entered a strategic agreement with STARLUX Airlines, a leading carrier in Asia.
The partnership marks a major milestone in enhancing airline operational efficiency and innovation in the region. Under the new contract, STARLUX Airlines will implement a large part of the INFORM GroundStar (GS) software suite and benefit from:
- GS Planning for robust and reliable demand planning,
- GS WorkforcePlus for optimized shift scheduling,
- GS RealTime for best-of-industry process management and task allocation on the day of operation.
Additionally, integrated line maintenance solutions will further streamline maintenance operations, ensuring smoother, more reliable service delivery.
GroundStar is a software suite that supports airlines, ground handlers and airports in the planning, scheduling and operation of their daily business. AI-powered algorithms help minimize or even avoid disruption impacts. They combine robust resource planning with optimized decision-making support on the day of operation, leading to higher productivity and lower operational costs.
Bruce Lee, Vice President IT Development Department, Information Technology Division of STARLUX, commented, “We are happy to get started now! STARLUX is in a phase of strong growth, and we want to guide our employees to follow the path and train them on the new software systems at the same time. The first results are very promising.”
Lee further adds: “We selected INFORM for offering such a broad range of solutions capable of addressing diverse use cases and requirements within one integrated software suite. Also, we value INFORM’s decades of international experience in delivering robust, industry-leading solutions.”
Sebastian Zeitler, CEO of INFORM Asia, is looking forward to the continued cooperation between the teams: “We are very happy that STARLUX have placed their trust in us. We have been steadily expanding in Asia since our company INFORM Asia was founded in Singapore in 2022 and are now welcoming STARLUX to our growing number of customers. We are proud and honored to help the airline maintain and strengthen its position as a leading provider in the rapidly growing and increasingly complex environment of the Asian aviation industry.”
Training sessions and workshops have already commenced, with STARLUX Airlines’ employees being thoroughly prepared for the upcoming software integration. This proactive approach is set to redefine daily operations, ensuring a smooth transition and long-term success.