Port of Piraeus Success Story: Digitizing Vehicle Logistics with INFORM
key highlights
Strategic importance and expansion
The Port of Piraeus is the largest port in Greece and a key transit hub for trade between Europe and Asia, handling over 600,000 vehicle movements annually.
By implementing INFORM’s intelligent IT system, PPA aims to expand its capacity and improve its position as a central node for vehicle logistics in the eastern Mediterranean region.
End-to-End-Transparency and optimization
The new system provides comprehensive visibility across the entire supply chain, allowing customers, suppliers, 3PL, and customs authorities to track vehicle movements in real-time via a web portal.
INFORM’s algorithms optimize operational processes in real-time, enhancing decision-making and ensuring efficient allocation of resources.
Enhanced Resource utilization
The INFORM system helps PPA make optimal use of its 145,000 square meters car terminal, improving storage space allocation and increasing service capacity.
Automated workorders and real-time optimization ensure that terminal operations are smooth and that target dates are consistently met.
As part of this new collaboration, PPA aims to increase the efficiency and competitiveness of its car terminal and make it more attractive to its customers. We believe that INFORM's vehicle logistics system can guarantee the successful digital transformation of PPA's car terminal.
improving competitiveness and customer attraction
The digital transformation initiative aims to increase the efficiency and competitiveness of the PPA car terminal, making it more attractive to customers.
INFORM’s vehicle logistics system supports the digital transformation by providing a modular, effective, and innovative design tailored to PPA’s needs.
International Best Practices
PPA’s decision to collaborate with INFORM was influenced by visits to successful implementations at other European ports, such as the ICO terminals in Zeebrugge, Belgium.
The project’s success is seen as a significant step towards solidifying Piraeus’s role as a leading vehicle logistics hub in the Mediterranean.
benefits:
- Increased Efficiency:
Digitalization streamlines vehicle handling, reduces manual workload, and optimizes resource use.
- Greater Transparency:
Real-time tracking and data availability improve communication with stakeholders and enhance operational control.
- Scalable and Flexible:
The system’s modular design allows for scalability, supporting future growth and evolving business needs. - Enhanced Competitiveness:
Improved operational efficiency and service capacity make the port more appealing to customers.
Conclusion
The partnership between Piraeus Port Authority and INFORM marks a significant advancement in the port’s vehicle logistics capabilities. By adopting cutting-edge digital solutions, PPA is set to improve efficiency, transparency, and customer satisfaction, solidifying its position as a strategic hub for international vehicle trade.
Lill Haase
Product Marketing Manager
Lill Haase has been part of INFORM since 2023. She has been focusing on Vehicle Logistics ever since – turning complex topics into clear, accessible messages. In her work, she puts strong emphasis on customer relevance, clarity, and trust.
