Dynamic Pricing – An Option for Cement?

On-Demand Webinar

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Dynamic pricing is a strategy in which businesses set flexible prices for products and services based on current market demand. While common practice in many industries, cement producers still heavily rely on static pricing models with long-term contracts between vendors and buyers. Should cement producers revisit their current static pricing models and prepare for a transition to more dynamic models to overcome bottlenecks at plants and to attract customers that are more flexible with their demand?

In this Logistics Tech Short we’ll take a look at the technology behind digital pricing and discuss the possible benefits for the cement industry. This webinar and its handouts will show you what our industry can learn from the Uber economy.


You'll learn

  • The basic technology behind dynamic pricing
  • The do’s and don’ts of dynamic pricing
  • How to balance the peaks and troughs of logistical asset utilization
  • How to maintain customer trust when introducing a dynamic pricing scheme.


This topic will be explained by:

Karsten Horn. With nearly two decades under his belt as sales and consulting professional across a wide range of industry leading companies like Atos, BASF, and INFORM, he knows a thing or two about IT and logistics. In his current role as Senior Business Development Manager, he helps cement and ready-mix producers to drive their logistics performance. Karsten holds a master’s degree in business administration and a finisher certificate in triathlon. Based in Germany, he is a sales nomad and serves clients around the globe.


Logistics Tech Shorts - a series of 20-minute webinars on optimization technology in the logistics industry. Designed to stimulate and challenge your thinking on how technology impacts logistics in the modern age, Logistic Tech Shorts deliver a blend of big picture thinking with practical ideas you can apply today.


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