Traditional Baking Meets Cutting Edge Demand Planning

Success Story

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Cakes, pies, pastries and desserts have a long tradition. Yet in today's fast moving society not a lot of people have time for elaborate baking creations - the demand for ready-to-eat confectionery products is therefore constantly growing. Consequently, market-oriented demand planning is becoming increasingly important in the supply chain management of producers of such ready-made foods.Seasonal variations and constantly changing demands of customers must be taken into consideration at all times. The long-standing company Coppenrath & Wiese is well aware of that.

In order to quickly react to market fluctuations, the company decided to use the software add*ONE from INFORM. Thanks to intelligent algorithms, Coppenrath & Wiese was able to significantly improve its supply chain and now makes use of a multidimensional weekly demand planning method.

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