Purchasing, manufacturing, distribution and sales - every sub-process of the internal supply chain has its own goals. The purchasing department, for example, wants to keep inventory low, while the production team strives to use its resources efficiently. At the same time, distribution attempts to optimally spread products across the network and the sales team is focused on a high level of service for its customers.
If the overall view of the internal supply chain process is missing, conflicts are inevitable and an optimal performance cannot be achieved. A smooth and integrated supply chain planning process can only be achieved when all factors are integrated into a single, comprehensive plan stretching across all divisions.